Private business financing in Canada: who the lenders are, and what to check first.
By Thrivewell Capital Team · Updated
Private financing is not better or worse than a bank loan. It is a different tool with a different price. This guide helps you decide which one fits your situation, explains who the private lenders actually are, and gives you a short list of things to check before you sign anything.

Five questions that point you to a bank or a private lender
Answer each one honestly. If most of your answers land in the bank column, start there. If most land in the private column, a private offer is worth comparing. A mix is common, and it usually means a smaller private amount now and a bank application once your paperwork catches up.
| Question | Leans bank | Leans private |
|---|---|---|
| Can the need wait for a full bank review? | Yes. A bank or credit union application is worth the wait if your file is strong. | No. A supplier deposit, a payroll gap or a contract that starts soon may not survive a long review. |
| Are your financial statements and tax filings current? | Yes, and they show a profit. That is what bank credit teams lean on. | They are behind, or they show a loss even though deposits are steady. |
| How does your credit file look? | Clean personal and business credit with little existing debt. | A past bump, a thin file, or debt that a bank scoring model dislikes. |
| What will the money be used for? | Long-life assets, leasehold improvements or a planned expansion. | A short, specific gap that your sales will repay within months. |
| Has a bank already said no? | Not yet. Ask first, since bank money usually costs less. | Yes, or the bank offered far less than the need. A second opinion makes sense. |
Before going private, it is worth knowing what the public and bank side offers. The Canada Small Business Financing Program is a federal program where banks and credit unions make the loans and the government covers part of the lender's losses. Businesses with gross revenue of $10 million or less can use it for equipment, leasehold improvements and working capital, with interest capped (for example, prime plus 3% on variable-rate term loans and prime plus 5% on lines of credit) and a 2% registration fee. BDC offers a small business loan of up to $350,000 online for expenses, supplier payments and inventory, and looks for a registered Canadian business, documented revenue, good credit and a business bank account. If you fit those, they are hard to beat on price.
Who private lenders are
“Private lender” covers anyone who is not a bank, credit union or government lender. In practice that means a few quite different groups:
Alternative (online) lenders
Private companies offering term loans and lines of credit. They often rely on bank statements and accounting data rather than a full credit committee.
Revenue-based funders
They advance a lump sum and collect a share of future sales or a fixed amount on a set schedule. A merchant cash advance is one version of this.
Invoice financing companies
They advance cash against unpaid invoices owed by your business customers, so the quality of your customer matters as much as your own credit.
Private individuals and investment groups
Wealthy individuals, family offices or private mortgage investors. Terms are negotiated one by one and can vary widely, so read every clause.
Marketplaces and brokers
They do not lend themselves. They send one application to several funding partners and help you compare offers. Thrivewell works this way.
Each group lines up with a product you can read more about: term loans, lines of credit, revenue-based financing and invoice financing. If you want to keep equity and avoid debt altogether, see non-dilutive funding.
What a private lender actually reviews
A bank asks whether your business has been profitable on paper. Most private lenders ask a narrower question: can the money coming into your account comfortably carry a new payment? That shifts the weight toward:
- Bank statements. Several months of deposits, average balance, and how often the account dips below zero.
- Existing payments. Other loans or advances already being taken from the account.
- Time in business and revenue. Thrivewell reviews against at least 6 months in business and about $10,000 in monthly revenue. Those are review criteria, not a promise of approval.
- Credit, but in context. It still matters, but a weak score with strong deposits is not an automatic no the way it can be at a bank. Our guide to business loans with bad credit goes deeper.
- Industry. Some funders prefer certain sectors. A restaurant with daily card sales looks different from a construction company paid on progress draws.
How private pricing and terms differ
This is where most surprises happen. Bank loans are usually quoted as an annual interest rate over a term of years. Private offers can be quoted in several other ways:
- Factor rate or fixed payback. Instead of interest, you agree to repay a set total.
- Shorter terms. Months rather than years, which makes each payment larger.
- More frequent payments. Daily or weekly withdrawals as well as monthly ones.
- Fees. Origination, administration or broker fees that may come out of the amount you receive.
- Security. A registration under your province's personal property security law, and often a personal guarantee.
Both short and longer structures are common. Of 126 Canadian fundings in Thrivewell's records with a readable term, 84 had terms stated in months or years and 42 in days or weeks. The actual lender written terms govern every deal, so read the schedule in the agreement rather than relying on a summary.
Illustrative example: turning a factor rate into a real cost
These numbers are made up to show the math, not a quote. Say a funder offers $30,000 with a total payback of $39,000 over about five months, collected weekly. Your cost is $9,000. The $39,000 payback, spread over roughly 20 weekly payments, is about $1,950 a week coming out of your account. Ask yourself two things: does your slowest week still cover that, and what would the same $9,000 have bought you if you had waited for a cheaper option?
Warning signs in a private offer
Any one of these is a reason to slow down and ask questions before signing:
- !You are asked to pay an upfront fee before any written offer exists.
- !The offer shows a factor rate or a total payback but no clear payment amount and frequency.
- !Nobody will put the prepayment terms in writing, so you do not know whether paying early saves money.
- !The agreement lets the funder register security over all business assets when you expected it to cover one asset or invoice.
- !A personal guarantee is included without being mentioned in the conversation.
- !You are pushed to sign within hours, or told the price goes up if you ask an accountant to look.
- !A new advance is offered to pay off an existing one with the same funder, before you have seen the true cost of both.
A legitimate funder will give you the agreement to read, answer questions about it, and accept that you might show it to your accountant or lawyer. If you are comparing a merchant cash advance specifically, that guide walks through how holdback percentages and remittances work.
Where Thrivewell fits
Thrivewell is a Canadian business funding marketplace. We are not a bank and we are not a government program. You fill out one application and we look for offers from our funding partners, and the lender's written terms govern whatever you accept. We have placed Canadian fundings with more than 15 different funding partners. A single application can be reviewed by several of them, so if more than one offer comes back you can compare them instead of taking the first one.
Most requests are smaller than people expect. Canadian fundings in our records ranged from $2,500 to $250,000, and about a quarter (55 of 215) were under $10,000. That is history, not a limit or a promise; what any business can get depends on its numbers and the funding partner's assessment.
On timing, the median for 126 first-time Canadian fundings was 11 days from the first record in our system to funding, and a quarter funded within 5 days. That is not a promise. It depends on how quickly documents arrive and on each partner's review.
Compare private offers in one place
One application, offers from funding partners, and time to read the terms. We review against at least 6 months in business and about $10,000 in monthly revenue, which are review criteria and not an approval guarantee.
Before you sign: a five-minute check
- Write down the amount you receive after fees, not the headline amount.
- Write down the total you will repay and the date of the last payment.
- Multiply one payment by the number of payments and confirm it matches that total.
- Check your slowest month of deposits against the payment schedule.
- Find the clauses on prepayment, default, security and personal guarantees, and make sure you understand each one.
Private business financing FAQ
Is private financing always more expensive than a bank?
Usually, yes, because the lender takes on more risk or moves with less paperwork. That is why the bank and program routes above are worth trying first when you have time and a strong file.
Will applying hurt my credit?
It depends on the funder and the type of credit check. Ask before you consent, and avoid sending the same file to many funders on your own, since a marketplace application can reach several partners at once.
Can I move to a bank loan later?
Often that is the plan. Use the private money for the short gap, keep your books current, and apply to a bank once your statements show the result. Check the prepayment terms first so you know what an early payoff costs.
Sources
This guide is general information, not financial or legal advice. Thrivewell Capital is a private business funding marketplace. It is not a bank and it does not run or represent any government program. Minimum time in business and revenue figures are review criteria, not approval guarantees. Approval, amount, cost, payment schedule and timing depend on your business and the funding partner's assessment, and the actual lender written terms govern. Thrivewell figures are historical, from our own records as of September 22, 2026, and are not a promise of any result. Government program details change, so confirm them at the official source.